Industry numbers
The four numbers to watch, and the twenty to ignore
A cluttered dashboard doesn't help you make decisions. Four metrics are enough.
Most dashboards show what's easy to measure, not what lets you act.
The four that matter
- Monthly recurring revenue — the only size metric that matters.
- Twelve-month retention by cohort — the real measure of health.
- Visit-to-membership conversion rate — how effective your page is.
- Average revenue per member — tells you whether your tiers are well built.
What you can ignore
View counts, likes, free-follower counts, overall traffic. These numbers rise when everything is going well and never tell you what to do when everything is going badly.
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