Industry numbers
Membership seasonality, month by month
January and September bring new members in, July and December bleed them out. What you can do about it.
Membership revenue follows a fairly regular cycle, largely independent of the creator. Knowing it keeps you from jumping to conclusions about a drop in quality.
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What to do with it
- Launch in January or September, never in July.
- Put annual offers at the peaks: members commit when they're motivated.
- Offer a pause option in June, before cancellation crosses their mind.