Content

Video, audio, or text: what each format costs and what it earns

The format people rate highest isn't the most profitable one. A comparison at equal hours worked.

The editorial team · 23 juin 2026 · 7 min read

A creator has a time budget, not a format budget. So the useful question is: at equal hours spent, which format retains best?

Production hours per post

Long-form text4 h

Narrated audio3 h

Edited video14 h

Livestream2 h

Full consumption by members

Long-form text52 %

Narrated audio71 %

Edited video44 %

Livestream29 %

Three formats, three very different time budgets.

Audio is the most underused format in the industry: three hours of production, and seven members out of ten listen all the way through. It can be consumed while working, which no other format allows.

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