Writing a title a member actually opens

A member sees your notification in the middle of twenty others. The title is the only thing you have to win that moment.

Five structures that work

• The concrete number: "Sixty sheets in the bin before the right one"
• The confession: "I got May's render wrong"
• The step-by-step: "Five-color registration, start to finish"
• The question everyone's asking: "Is this software actually worth buying?"
• The before-after: "The same page, redone in forty minutes"

Two structures to avoid

"This week's updates" says nothing and nobody opens it. "You won't believe what I found" promises too much and always disappoints.