Content
How often to post when you're selling a subscription
Too little, and members start to wonder. Too much, and they drop off. Consistency outweighs frequency.
The question isn't "how many posts a month" but "at what point does the member know they're about to receive something."
Irregular1x/month, fixed2x/month, fixed1x/week, fixed3x/week
A weekly post on a fixed day beats two irregular posts. The member builds a habit — and it's the habit that pays off, not the volume.
The launch trap
Many creators publish an enormous amount in the first month, then burn out. The pace you announce should be the one you can still keep in month six, not the one fueled by opening-week enthusiasm.
Announce the pace you'll keep on a Tuesday in February, not the one from a launch-day Sunday.