Community
Capturing emails before payments
A visitor who doesn't join today might join in six months — if you've still got a way to reach them.
Most visitors won't pay on their first visit. Without an email address, they're gone for good; with one, they enter a conversation that keeps going.
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What gets people to say yes
"Sign up for my newsletter" doesn't work anymore. "One email when I publish, nothing else" does, because it promises both a frequency and a limit.