Community
Collaborating with another creator, without stepping on each other's toes
Swapping audiences works when the two crowds are alike without actually being the same one.
Collaboration is the cheapest acquisition lever in the business, and the most badly executed.
What makes a collaboration work
- Neighboring audiences, not identical ones: otherwise there's nothing to gain.
- Comparable sizes — a ratio of one to three at most.
- A production made together, not just a mutual shout-out.