Monetization
The Annual Tier, Two Months Free, and Why It Works
An annual subscription transforms your cash flow and cuts your churn. It costs two months of apparent revenue — for a bigger net gain.
Twelve months paid up front for the price of ten: the creator thinks they're losing two months. The full math says otherwise.
What churn actually costs
A monthly member stays seven to eleven months on average. An annual member stays twelve months by construction, and renews more often — because they don't face the decision twelve times a year.
And that calculation ignores the essential point: the money arrives now. For a creator who needs to buy equipment or fund a shoot, the difference between €120 today and €12 a month is structural.