Monetization
Gift memberships, a channel people forget about
Gifting three months to someone else: simple to set up, and the conversion rate into paying members is surprising.
A convinced member is the best salesperson you could ask for. Letting them gift a membership turns that conviction into a new member.
- Becomes a paying member34 %
- Stays without paying41 %
- Doesn't use it25 %
A third of an audience converting when it never asked for anything: no paid acquisition channel comes close to that number.