Monetization
The six mistakes of the first year
They look remarkably similar from one creator to the next, and every one of them costs recurring revenue.
The same mistakes come up again and again, and none of them is a question of talent.
1. Pricing too low
An entry tier at €2 attracts members who won't stick around and makes moving to €8 later impossible. It's far easier to lower a price than to raise one.
2. Promising too many perks
Every announced perk becomes a monthly obligation. Three you can sustain beat six you announced.
3. No content before launch
An empty page converts no one, and the first visitor doesn't come back.
4. An unsustainable rhythm
The pace of month one is never the pace of month six.
5. No email list
Without one, every platform switch starts from zero.
6. Silence about the money
Never saying what membership money is used for lets people assume it isn't used for anything specific.